Post by account_disabled on Dec 4, 2023 1:34:05 GMT -8
Publication date :October 12, 2017 Flipboard Reddit Pinterest WhatsApp E-mail Today, playing music is part of the daily life of 9 out of 10 French people**, yet while 71% of businesses say they broadcast music, nearly a third of points of sale are still reluctant to do so. Mood Media and Sacem wanted to measure the impact of music broadcasting, and identify to what extent it was an essential element of the customer experience within various and still silent points of sale.
For ten weeks, in Paris, Rambouillet, Saint-Mandé, Lyon and Toulouse, five voluntary brands which did not broadcast music – specializing in banking, optics, pharmacy, fuel distribution and sport Buy Bulk SMS Service took part to a pilot approach.
The approach, both quantitative and qualitative, made it possible to measure the value of the music broadcast via: – The installation and broadcast of a musical program designed specifically for each store – The measurement before and after the installation of reactions customers as well as managers and employees.
– Music in store has a positive influence and increases the proportion of consumers who feel “in shape” going from 67% to 73% On a daily basis, music is an important element for employees. They consider music to be a real motivator: 93% of them favor working with music .
For ten weeks, in Paris, Rambouillet, Saint-Mandé, Lyon and Toulouse, five voluntary brands which did not broadcast music – specializing in banking, optics, pharmacy, fuel distribution and sport Buy Bulk SMS Service took part to a pilot approach.
The approach, both quantitative and qualitative, made it possible to measure the value of the music broadcast via: – The installation and broadcast of a musical program designed specifically for each store – The measurement before and after the installation of reactions customers as well as managers and employees.
– Music in store has a positive influence and increases the proportion of consumers who feel “in shape” going from 67% to 73% On a daily basis, music is an important element for employees. They consider music to be a real motivator: 93% of them favor working with music .
