Post by account_disabled on Oct 7, 2023 2:25:51 GMT -8
You can inform your decisions through careful research and planning, but ultimately it’s all guesswork until you have actual data to consult. Luckily, LinkedIn offers a robust suite of analytics to measure every aspect of your program. More on that in the implementation section below.
Context matters. As strategies evolve and become more sophisticated, the focus becomes less on what you’re creating, and more on how you’re delivering it. For maximum impact, B2B content needs Phone Number List to reach the right people in the proper context – at the right time and right place. Mapping out your customer’s journey, and identifying which steps they tend to take en route to purchasing solutions in your category, makes this possible. You’ll want to learn:
Which terms and topics do they run searches on?
Which influencers do they pay attention to?
Which content formats do they prefer at various stages?
Which social media channels do they use, and how?
Which actions and behavior tend to correlate with buying intent?
Create relationships and build trust
There is no greater imperative in the modern marketing landscape. Despite some misconceptions to the contrary, emotion plays a major role in B2B decision-making, and trust gets to our deepest and rawest emotions. Missteps here can be costly. In the words of Kevin Cochrane, former chief marketing officer for SAP: “Once trust has been lost, it’s nearly impossible for brands to rebuild sustainable, honest relationships with their customers.”
So as you devise your B2B content marketing strategy, the overarching objective of building trust and meaningful relationships should always be a factor.
Context matters. As strategies evolve and become more sophisticated, the focus becomes less on what you’re creating, and more on how you’re delivering it. For maximum impact, B2B content needs Phone Number List to reach the right people in the proper context – at the right time and right place. Mapping out your customer’s journey, and identifying which steps they tend to take en route to purchasing solutions in your category, makes this possible. You’ll want to learn:
Which terms and topics do they run searches on?
Which influencers do they pay attention to?
Which content formats do they prefer at various stages?
Which social media channels do they use, and how?
Which actions and behavior tend to correlate with buying intent?
Create relationships and build trust
There is no greater imperative in the modern marketing landscape. Despite some misconceptions to the contrary, emotion plays a major role in B2B decision-making, and trust gets to our deepest and rawest emotions. Missteps here can be costly. In the words of Kevin Cochrane, former chief marketing officer for SAP: “Once trust has been lost, it’s nearly impossible for brands to rebuild sustainable, honest relationships with their customers.”
So as you devise your B2B content marketing strategy, the overarching objective of building trust and meaningful relationships should always be a factor.
